Why attend?
为何逛展
Why visit the exhibition
2025 The first beauty exhibition: 90000㎡/1000+ exhibitors/new brands gathering place
2025CiE Beauty Innovation exhibition will be filed on February 26-28, which is the first comprehensive beauty exhibition after the opening of the year, and also the first stop for beauty people to seize business opportunities. 90,000 ㎡ exhibition area, 9 pavilions full exhibition hall. The first floor is the New brand exhibition area, covering 400+ Chinese quality beauty brands, new brands of large enterprises, as well as high-quality and new imported beauty brands around the world. In the exhibition area, brands created in 2018 and later, accounting for 40% of the total number of exhibitors, is a gathering place for new beauty brands.
The 3rd floor is the new Aesthetics exhibition area, covering 300+ global and Chinese top and innovative packaging companies, showing the representative enterprises and packaging innovation achievements in the field of new aesthetics of Chinese cosmetics, leading the brand upgrade with aesthetics. The 4th floor is the new Technology exhibition area, covering 300+ global and China's top and innovative OEM/ODM enterprises and raw material enterprises, showing China's representative enterprises in the field of new cosmetics technology and R&D innovation results, driving industrial iteration with science and technology.
Focus on new launches: 30+ new launches show cutting-edge trends
The first launch economy is an important measure for the country to promote innovation and growth. 2025CiE focuses on the innovation value of the first launch economy. As the annual debut exhibition of the beauty industry, we will screen and support the launch of new brands, new technologies and new packaging. Focus on innovation resources, make CiE beauty innovation exhibition become the first platform for the annual first exhibition, debut and debut of enterprises.
2025CiE Beauty Innovation Exhibition specially creates a new brand, new packaging, new technology 3 types of conference, as the exhibitors' new product debut stage. Among them, Kuadi, Turtle Dad, Lin Qingxuan, Youshi Yan, Fang Li, Crust, unique Irene, solar term box 8 quality brands; 8 quality founders-Givaudan, Jafasi, Kosmos, 诺斯贝, Bayho Group, Lemeida Biology, Bode Chuang Research, Ausue International; Tongcheng Lixing, Zhengzhuang Industry, Zhongshan Lianchang, Suzhou Aimei, Li Ji packaging, Guangzhou Shanggong, Ruigao packaging, Akxi Long Shun Hua, Laosh Plastic industry, Guangdong Qiaoyi, Haomun Printing brush, Hangzhou Shencai 12 representative packaging enterprises, in the 2025CiE beauty innovation exhibition to do the annual new product debut.
Create a new theme: 400+ annual new products show innovative results
The annual theme of 2025CiE Beauty Innovation Exhibition is 'New', which specially creates four new theme exhibition areas of CiE new product space station, CiE Open product inspiration Institute, CiE future packaging Creative Corridor, CiE packaging Innovation Workshop, focusing on 400+ beauty makeup new products. New brand Shanghai New District -CiE New space Station to skin care, personal care, makeup fragrance 3 college area, using 200 square meters container pop-up display, Guyu, HBN, turtle Dad, Lin Qingxuan's 200+ brand annual new products focused on display.
CiE Packaging Innovation Workshop, selected Zhongshan Lianchang, Zhengzhuang Industry, Tongsheng Lixing, Akxi Long Shun Hua, Laosh Plastic industry, Haomen printing, Hangzhou Shencai, Jinsheng Plastic industry, Jinsheng new materials, Qunxin hose and other 100 packaging enterprises new products, focusing on the 2025 annual packaging innovation trend and the latest innovation results; The CiE Future Packaging Creative Corridor gathers 7 top domestic design agencies to create an immersive aesthetic design space from product packaging to brand image, providing inspiration for brand
New Technology New Area -CiE open product inspiration Institute, specially planning the future new technology, new product exhibition area, emotional skin care theme 3 junior college area, display the new formula and new raw materials of 100 OEM/ODM and raw material enterprises such as Bayho Group, Quanli Biological, Shanghai Manuma, Lidao Group, Shanghai Youren, Yuan Da Biological, Bixie Biological, Shanhai Innovation, Weibao Lai, Green Fangzhou.
Operation professional buyers: 40000+ Product managers/channel operators/red people gathering
2025CiE beauty is expected to attract 40,000 + high-growth omni channel professional buyers, and will also invite about 2000+VIP buyers to visit the scene to help the industry's upstream and downstream efficient docking. Among them, the online channels include e-commerce C store, private e-commerce, live e-commerce, beauty and makeup celebrities; Offline channels include CS agent, CS chain, new species, fashion department store, KA& convenience store, OTC, discount in time, etc. Brand audience includes Rui brand founder, product manager, product purchasing, formula engineer, R & D engineer and other roles.
2025CiE beauty Innovation exhibition for buyers to create two special ceremony: 2025CiE channel new force channel award ceremony, 2025CiE red Man ceremony; To commend excellent channel enterprises and influencer.
Beauty Awards of the Year: 20 awards /350+ quality award-winning exhibitors gathered
2025CiE Beauty Innovation Exhibition will continue the beauty beauty awards and high-end social dinner to encourage industrial innovation and promote industrial upgrading. 2025CiE Beauty Awards will award 20 awards for quality resources of the whole industry chain 350+ enterprises, comprehensive brand strength, product strength, innovation and other dimensions, around the brand, OEM/ODM, packaging materials and other industries high-quality ecological resources, select the 'backbone' and 'key role' in the Chinese cosmetics industry ecosystem. Enhance the global influence of Chinese cosmetics enterprises. The 2025CiE Beauty Awards will hold a high-end social dinner for 600 people during the same period, inviting the founders or executives of raw material enterprises, OEM/ODM, packaging material manufacturers and brand owners to participate in promoting high-end social networking in the industry.
In addition, 2025CiE Beauty Innovation Exhibition will also present the Beauty Practice annual ceremony, Feigua 2025 Beauty Innovation Breakthrough Forum and other special activities, please pay attention to.
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